This Privacy Policy explains how opticfrontiers.com (referred to as “the Site” or “we”) collects, uses, and shares your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect information about your device, interactions with the Site, and details required to process purchases. Additional information may be collected if you contact us for customer support. “Personal Information” refers to any data that can identify an individual. Below are the types of Personal Information we collect:
Device Information
- Examples: Web browser version, IP address, time zone, cookie details, pages viewed, search terms, and site interactions.
- Purpose: To load the Site accurately and analyze usage to optimize performance.
- Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.
- Disclosure: Shared with Shopify.
Order Information
- Examples: Name, billing/shipping address, payment information, email, and phone number.
- Purpose: To process orders, arrange shipping, provide order confirmations, communicate with you, screen for fraud, and deliver tailored marketing.
- Source: Collected from you.
- Disclosure: Shared with Shopify.
Customer Support Information
- Purpose: To assist with inquiries.
- Source: Collected from you.
- Disclosure: Not specified.
Minors
The Site is not intended for individuals under 12 years old. If a child provides Personal Information, parents or guardians may contact us to request its deletion.
Sharing Personal Information
We share your Personal Information with service providers to fulfill contracts and provide services. For example:
- Shopify powers our store. Details on Shopify’s privacy practices can be found on their website.
- Personal Information may be disclosed to comply with legal obligations or protect our rights.
Behavioral Advertising
We use your Personal Information for targeted advertisements or marketing communications.
- Example: Google Analytics helps analyze customer behavior on the Site.
- Advertising partners may receive information via cookies or other tracking technologies.
- You can opt out of targeted advertising through various platforms like Facebook, Google, or Bing, or by visiting the Digital Advertising Alliance’s opt-out portal.
Using Personal Information
We use your information to process transactions, ship products, provide customer updates, and inform you about new offers.
Lawful Basis
For EEA residents, we process your information under lawful bases such as consent, contract performance, legal obligations, public interest, and legitimate interests.
Retention
We retain Personal Information for as long as necessary unless you request its deletion.
Automatic Decision-Making
We do not use fully automated decision-making processes that significantly affect users. Shopify employs limited automated fraud prevention measures.
Your Rights
- GDPR (EEA Residents): You can access, update, correct, or delete your Personal Information. Data transfers comply with GDPR regulations.
- CCPA (California Residents): You can request access to, transfer, or deletion of your Personal Information. Authorized agents can submit requests on your behalf.
Cookies
Cookies enhance user experience by saving preferences and tracking usage. We use functional, performance, advertising, and social media cookies. Cookie settings can be managed through browser preferences.
Do Not Track
The Site does not alter data collection practices based on “Do Not Track” browser signals due to lack of standard industry guidelines.
SMS Marketing
With your consent, we send text updates, marketing messages, and reminders. Reply “STOP” to unsubscribe. Message and data rates may apply.
Changes
This Privacy Policy may be updated periodically to reflect changes in practices or regulations.
Contact Information
- Address: 17161 Alva Rd, Unit 513, San Diego, CA, USA
- Email: support@opticfrontiers.com
- Phone: +1 (888) 684-7042